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Strategy Before Software.
Strategy Before Software.
Systems That Scale.
Systems That Scale.
Most businesses treat automation like a patch job, duct taping platforms together and hoping it holds.
At Branched Logic, we take a systems-first approach. We help growing teams replace their manual chaos with intentional, CRM-driven infrastructure so every lead, task, and campaign flows with precision.
Whether you're buried in spreadsheets or struggling with tool overload, we design backend systems that give your marketing, ops, and leadership teams room to breathe and scale.
About Branched Logic
About Branched Logic
Courtney Botha is the founder of Branched Logic. She brings extensive expertise in transforming manual business chaos into streamlined, CRM-driven infrastructure that scales with growing teams. With deep experience in systems architecture and automation, Courtney specializes in helping businesses move beyond quick fixes and duct-tape solutions through her systems-first approach that focuses on diagnosing root issues and building sustainable automation frameworks. Her expertise spans customer lifecycle management, CRM optimization, data management, and tool integration.
At Branched Logic, Courtney's proven 4-step automation framework reflects her commitment to building lasting solutions that eliminate silos, reduce duplicate work, and empower teams to confidently use and continuously evolve their backend systems for sustainable growth.
Marketing Automation That Actually Works
Marketing Automation That Actually Works
Lifecycle Automation
Lifecycle Automation
Create powerful customer journeys—from lead nurture to loyalty—across the full lifecycle.
Turn one-time interactions into lasting relationships.
CRM Optimization
CRM Optimization
Streamline your data, map lifecycle stages, and clean up your pipeline architecture.
Better visibility, less manual cleanup, more conversions.
Tech Stack Integration
Tech Stack Integration
Connect your tools so they actually talk to each other.
Reduce silos, eliminate duplicate work, and drive efficiency.
Strategic Advisory
Strategic Advisory
Get custom roadmaps, tool counsel, & system architecture.
Scale smarter, not harder, with expert guidance.
How Branched Logic Builds Systems That Flow
How Branched Logic Builds Systems That Flow
We don’t believe in quick fixes. Our 4-step automation framework is built to diagnose deep issues and solve them at the root:
- Discover & Diagnose
We audit your current systems and identify exactly what’s holding you back.
2. Architect & Align
2. Architect & Align
We co-create your roadmap, tailored to your tech stack and to your team.
3. Build & Connect
3. Build & Connect
From automated CRM flows to integrations, we build systems that scale with you.
4. Train & Transition
4. Train & Transition
We equip your team to confidently use and continuously evolve your new backend.
Built for Teams Who’ve Outgrown Band-Aid Fixes
Built for Teams Who’ve Outgrown Band-Aid Fixes
Stop Patching. Start Scaling.
Stop Patching. Start Scaling.
Book a free 30-minute systems audit and discover how Branched Logic can unlock your next phase of growth.
Book a free 30-minute systems audit and discover how Branched Logic can unlock your next phase of growth.
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