Most businesses treat automation like a patch job, duct taping platforms together and hoping it holds.
At Branched Logic, we take a systems-first approach. We help growing teams replace their manual chaos with intentional, CRM-driven infrastructure so every lead, task, and campaign flows with precision.
Whether you're buried in spreadsheets or struggling with tool overload, we design backend systems that give your marketing, ops, and leadership teams room to breathe and scale.
Courtney Botha is the founder of Branched Logic. She brings extensive expertise in transforming manual business chaos into streamlined, CRM-driven infrastructure that scales with growing teams. With deep experience in systems architecture and automation, Courtney specializes in helping businesses move beyond quick fixes and duct-tape solutions through her systems-first approach that focuses on diagnosing root issues and building sustainable automation frameworks. Her expertise spans customer lifecycle management, CRM optimization, data management, and tool integration.
At Branched Logic, Courtney's proven 4-step automation framework reflects her commitment to building lasting solutions that eliminate silos, reduce duplicate work, and empower teams to confidently use and continuously evolve their backend systems for sustainable growth.
Create powerful customer journeys—from lead nurture to loyalty—across the full lifecycle.
Turn one-time interactions into lasting relationships.
Streamline your data, map lifecycle stages, and clean up your pipeline architecture.
Better visibility, less manual cleanup, more conversions.
Connect your tools so they actually talk to each other.
Reduce silos, eliminate duplicate work, and drive efficiency.
Get custom roadmaps, tool counsel, & system architecture.
Scale smarter, not harder, with expert guidance.
We don’t believe in quick fixes. Our 4-step automation framework is built to diagnose deep issues and solve them at the root:
We audit your current systems and identify exactly what’s holding you back.
We co-create your roadmap, tailored to your tech stack and to your team.
From automated CRM flows to integrations, we build systems that scale with you.
We equip your team to confidently use and continuously evolve your new backend.